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I've spent 12 years explaining AI/ML products to people who don't care about technology. I'm the guy who sits between the engineers and everyone else, translating until both sides stop squinting.

Product Marketing, Kite.ai | Websites that fly.

What I Think About

The intersection of AI, content, and building things that don't suck.

AI-Powered Website Creation

Advocating for a return to personal ownership of online presence, contrasting it with the algorithmic control of social media. Highlighting how AI tools simplify website building for both 'launchers' and 'builders'.

"With AI, you can create your own website in two minutes. Your own domain. Your traffic. Your odd little project that’s always yours."
"I’ve been hand-rolling websites since the mid-’90s. It’s fun until it isn’t. I’ve got a job now. And a kid. And, theoretically, a life."

Practical Applications of AI in Professional Work

Exploring the practical utility of AI in professional settings for content creation and streamlining workflows, while acknowledging the limitations of LLMs.

"I use ChatGPT every day and I have for years. (Scandalous for a writer to admit, I know! 🙀 ) But seriously, if you know what you're doing, it's great for making the most mind-numbing parts of your job all but go away."
"You want a totally gonzo peek behind the curtain of how an LLM works? Ask it to write a trivia question. Any human immediately gets the pattern... But GPT-5 melts down like a Nazi in Raiders of the Lost Ark."

Career Arc

Jan 2026

Kite AI

Product Marketing Manager

Kite makes websites that take care of themselves. I lead go-to-market (positioning, pricing, launch strategy, and growth) for an AI-native website platform that creates custom sites through conversation and maintains them autonomously.

Jun 2025

Appsmith

Product Marketing Manager

Led product marketing initiatives.

Jan 2025

Appsmith

Content Marketing Manager

Managed content strategy and production.

Sep 2023

Striveworks

Marketing Content Manager

Developed content strategies for MLOps technology, increasing traffic 11x. Introduced generative AI tools accelerating production by 50%.

The beginning

Skills

01 Product Marketing
02 Positioning & Messaging
03 Go-to-Market Strategy
04 Content Strategy
05 SEO Copywriting
06 Demand Generation

Tools & Platforms

01 CMS & Webflow
02 Marketing Automation
03 Analytics

Featured Writing

Find me elsewhere

Devon Wells

Current availability Open to consulting & full-time
Get in touch
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